sourceValue1 field, which is where the send's sub1 lands. It does
NOT subtract merchant fees or affiliate payout, so on third-party sub-ids it
reads higher than Cerebro; on our own list the two are comparable. † marks a
send whose money includes live class seats. GP (ours) covers Konnektive only —
GHL-checkout class sales carry no send id at all and are in neither column.
Blank means the Konnektive pull has not been run for that date. SMS opens/clicks
are not tracked by carrier — blank, not zero.The measure is gross profit per 1,000 emails delivered — your old sheet calls
it PPM. It is deliberately not GP per send: the 9am and 11am slots go to 50–86k
people while the 4pm editorial goes to 12–30k, so a raw total ranks a slot by how
many people it can reach rather than by how good the email was.
Green is $13.21 or better, yellow $8.15–13.21, red below $8.15.
Those come from your own history: Email_Reporting_2024_10_22.xlsx,
the “UGAR and PGO” tab, column L (=Commission/(Sent/1000)), which
coloured green above 24.29 and red below 15. Those were revenue per 1,000,
not profit — you were judging on gross revenue then and have since called that a
mistake. Restating the same bar in profit terms, at the 54.4% margin measured
across your last 518 sends ($404,044 revenue against $219,659 gross profit), gives
13.21 and 8.15. The standard has not been lowered; it is the same bar written in
the currency you actually keep. Sanity check: it marks about 14% of sends green,
matching the ~13% you get measuring revenue against the original line. Worth
knowing — the median send earns $1.50 per 1,000 and roughly three quarters land
red. Green is rare by design: it marks the sends worth repeating, not a pass mark.