UGAR Email Reporting — PGO list (Maropost 206)

Built 2026-08-05 16:17 UTC · sends 2025-01-01 → 2026-08-05 · 1174 slot rows · GP source: 501 rows live Cerebro, 21 rows sheet backfill (frozen 2026-07-25, marked *)
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BLENDED TOTALS
Rates are of delivered volume. GP (Cerebro) is Cerebro gross profit (revenue − COGS − payout) attributed to the send's sub1; * = sheet-backfill GP, frozen at 2026-07-25 (understates late trickle). Revenue is Cerebro gross revenue for the same sub1. GP (ours) is the same send's money rebuilt from Konnektive, our own CRM — cash collected (refunds count as $0) minus Konnektive product cost, joined on the order's sourceValue1 field, which is where the send's sub1 lands. It does NOT subtract merchant fees or affiliate payout, so on third-party sub-ids it reads higher than Cerebro; on our own list the two are comparable. † marks a send whose money includes live class seats. GP (ours) covers Konnektive only — GHL-checkout class sales carry no send id at all and are in neither column. Blank means the Konnektive pull has not been run for that date. SMS opens/clicks are not tracked by carrier — blank, not zero.
OFFER VIEW — fatigue check (email sends)
Per product across all email slots, ranked by GP per 1,000 delivered. Trend = avg GP of the last 2 sends vs the average of all earlier sends (needs ≥3 sends). Editorial rows without a product are excluded here but counted in blended totals.
Why these colours, and where the numbers came from

The measure is gross profit per 1,000 emails delivered — your old sheet calls it PPM. It is deliberately not GP per send: the 9am and 11am slots go to 50–86k people while the 4pm editorial goes to 12–30k, so a raw total ranks a slot by how many people it can reach rather than by how good the email was. Green is $13.21 or better, yellow $8.15–13.21, red below $8.15. Those come from your own history: Email_Reporting_2024_10_22.xlsx, the “UGAR and PGO” tab, column L (=Commission/(Sent/1000)), which coloured green above 24.29 and red below 15. Those were revenue per 1,000, not profit — you were judging on gross revenue then and have since called that a mistake. Restating the same bar in profit terms, at the 54.4% margin measured across your last 518 sends ($404,044 revenue against $219,659 gross profit), gives 13.21 and 8.15. The standard has not been lowered; it is the same bar written in the currency you actually keep. Sanity check: it marks about 14% of sends green, matching the ~13% you get measuring revenue against the original line. Worth knowing — the median send earns $1.50 per 1,000 and roughly three quarters land red. Green is rare by design: it marks the sends worth repeating, not a pass mark.

SEND HISTORY